Instagram Ads… launching around the world on Sept 30

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Amongst all the social media platform, Instagram is the world’s largest mobile ads platforms. Instagram ads are now available in more than 30 new countries—including Italy, Spain, Mexico, India and South Korea—and will be launching in markets around the world on Sept. 30 for big and small businesses, with the community of over 300M users.

With technology that leverages the best of Facebook’s ads infrastructure, Instagram ads will bring new formats, more targeting and broader message effectively and reach people based -whether on fashion, sports, cars or food.

Advertisers also have access to new ad formats that help to achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

You can learn more on our getting started guide here:

What Instagram Capabilities ?

  • Landscape photo and video to create a new creative opportunities and give ads a more cinematic feel
  • Video ads of up to 30 seconds in length where can engage in richer storytelling
  • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
  • An optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram

How to add Your Instagram account to Facebook Page?

You can add an Instagram account to a Facebook Page you admin. Adding an Instagram account to your Page will allow you to create ads in Power Editor without needing to connect your Instagram account to a Business Manager.

Steps by steps here:-

Adding an existing Instagram account to your Facebook Page:

  1. Go to your Facebook Page
  2. Click Settings in the top-right of your Page
  3. Click Instagram Ads
  4. To add an existing Instagram account to your Page, click Add an Account.
  5. Enter your Instagram account’s Username and Password, and click Next.

And to create a new Instagram account and add it to your Facebook Page:

  1. Go to your Facebook Page
  2. Click Settings in the top-right of your Page
  3. Click Instagram Ads
  4. If you need to create a new Instagram account, click Create a new account.
  5. Enter an Email and Username for the Instagram account, and click Next.
  6. An email will be sent to the email address specified. Follow the directions in the email to set the password for your new Instagram account.

Whenever you use your Facebook Page to create ads that will run on Facebook, you can use your new Instagram account to show those same ads on Instagram.

How to Create ads on Instagram that work?

Instagram’s a place people go to discover and become inspired by the images they see. Therefore, you should focus your Instagram ad campaigns around 3 key objectives: on brand, concept driven and well crafted.

Make sure your images are on brand
You should use high-quality images and be creative in your Instagram ads. Besides, the consistency of the images that you share on Instagram should be part of creating an on-brand campaign. When people see your images in their Instagram feed they should know it’s your brand and understand the message you’re trying to get across.

alicesim instagram imageMake sure your images are well crafted
You don’t have to be a photographer to create beautiful images on Instagram. Just keep the following in mind as you create images for Instagram:

Best way is to keep your images simple and stand out. Avoid making your images too complex or busy (straighten out images to make them look cleaner and symmetry) with high resolution. And focus on one or two places where you want to draw people’s eyes should include a brand logo or another brand element as a best practice that’s recognizable to your audience.

Use images that are concept driven
Take a series of images that tell a story about your brand and share them over a period of time. For instance, you sharing a weight loss program and the exercises that you take to effectively losing out weight, and telling them the issue or challenges that you have faced.


Advertising Policies is it same as Facebook?

Same to Facebook advertising policies, 20% text rule. You can check to make sure your image doesn’t have 20% or more of its pixels dedicated to text, by using the grid tool to check your photos (as below).

You can read the full advertising policies here

alicesim instagram image rules


How Do I Advertise On Instagram?

You will not be able to edit or create Instagram ads in Ads Manager.

Instagram advertising is available via Instagram ads API and the Power Editor.

There are 3 types of objectives that currently support Instagram ads: Click To Website, Mobile App Installs and Video Views

To create a campaign in Power Editor that supports Instagram ads:  6 easy steps you can follow to have an Instagram ad up and running in no time!

alicesim instagram power editor


How Will My Ads Look Like?

Your Instagram ads will appear in Instagram feed along side of any other Instagram accounts your target audience follows.

There are 2 formats you can choose when creating an Instagram ad:

alicesim instagram ads image

How Track The Results Of My Instagram Ad?

Instagram using the same features and reporting tools just like Facebook ads, will be available to view in the Power Editor and Ads Manager.

Enjoy read!

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Alice Sim